Our Brand
From Elle Blooming to Craftimate
Craftimate was born from the creative world of Elle Blooming, a handmade floral brand built around the idea of turning simple pipe cleaners into beautiful, lasting creations.
Through Elle Blooming, we’ve spent years designing and handcrafting flowers, bouquets, and meaningful pieces for people to give, celebrate, and keep. Along the way, we discovered that many people didn’t just love the finished creations - they wanted to know how they could make them too.
That curiosity inspired Craftimate.
We wanted to open up the creative process and make the techniques behind our designs easier for anyone to learn. Through clear, beginner-friendly digital tutorials, Craftimate gives you the guidance to create at your own pace, build confidence as you go, and experience the same joy we feel when a handful of simple materials becomes something truly special.
While Elle Blooming creates beautiful handmade pieces for you, Craftimate gives you the guidance to create them yourself.
Two brands, one shared love for creativity - and the belief that something made by hand always carries a little more meaning.